They’re Back! PEEPS® Make a Triumphant Return to Shelves this Easter

They’re Back! PEEPS® Make a Triumphant Return to Shelves this Easter #Peeps Following a Nine-Month Hiatus, PEEPS® Marshmallow is Back with Sweet New Offerings for Spring!

They’re Back! PEEPS® Make a Triumphant Return to Shelves this Easter

PEEPS® Marshmallow lovers rejoice! The number one non-chocolate Easter candy[*] is making a long-awaited return this Easter season! Hatching this year are new and classic PEEPS®Brand confections, along with a variety of adorable merchandise and tasty treats that are beaming with PEEPSONALITY®. The assortment of PEEPS® offerings provides something for everyone’s Easter basket!

2021 PEEPS Classic Marshmallow Chicks and Bunnies They're Back! PEEPS® Make a Triumphant Return to Shelves this Easter #Peeps Following a Nine-Month Hiatus, PEEPS® Marshmallow is Back with Sweet New Offerings for Spring!
2021 PEEPS Classic Marshmallow Chicks and Bunnies

“PEEPS® is back and better than ever! We’re thrilled to be returning this Spring to fulfill special Easter traditions, no matter how you plan on celebrating this year,” said Caitlin Servian, Brand Manager for PEEPS®. “For nearly seven decades, PEEPS® Marshmallow Candy has been a quintessential Easter staple. Each year fans count on the classic Chicks and Bunnies, along with fun new products and partnerships, to add extra PEEPSONALITY® at Easter!”

PEEPS® fans have much to look forward to this year, including two delectable new flavors available nationwide – PEEPS® HOT TAMALES®Fierce Cinnamon Flavored Marshmallow Chicks and the PEEPS® Froot Loops™ Flavored Pop. Take a “peep” at other unique new PEEPS®product offerings and returning fan-favorites below:

  • National PEEPS® Marshmallow Offerings: 
    • PEEPS® Rainbow Marshmallow Chick Pop 
    • PEEPS® Cotton Candy Flavored Marshmallow Chicks 
    • PEEPS® Party Cake Flavored Marshmallow Chicks 
    • PEEPS® Sour Watermelon Flavored Marshmallow Chicks 
    • PEEPS® Fruit Punch Flavored Marshmallow Chicks 
    • PEEPS® Root Beer Float Flavored Marshmallow Chicks 
    • PEEPS® Chocolate Pudding Flavored Marshmallow Bunnies
  • Exclusive PEEPS® Marshmallow products for select retailers: 
    • PEEPS® Individually Wrapped Marshmallow Chicks for Egg Hunt – available only at Walmart 
    • PEEPS® Blue Raspberry Flavored Marshmallow Chicks – available only at Walmart 
    • PEEPS® Delights™ Raspberry Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge – available only at Target 
    • PEEPS® Chocolate Caramel Swirl Filled Delights™ Marshmallow Chicks Dipped in Chocolate – available only at Target 
    • PEEPS® Giant Pink or White Marshmallow Bunny Pops – available only at Target
  • National Food and Merchandise Partners: 
    • Kellogg’s PEEPS® Cereal 
    • PEEPSxCROCS Bunny Jibbitz™ 
    • PEEPSxHIPDOT 6 Shade Pigmented Palette and 4 Piece Makeup Sponge Set 
    • PEEPS® PEZ 
    • PEEPS® Lofthouse Cookies 
    • PEEPS® Flix Chick Pop-Ups!

Fans should also keep an eye out for an exciting announcement from PEEPS® in mid-February, as the brand is partnering with another adorable retailer for the Easter season.

make a PEEPS® Snowy S’more snowman treat!

Looking to create new Easter traditions with loved ones this Spring? For the first time ever, PEEPS® is hosting “PEEPSONALITY® Live!” – a weekly virtual series dedicated to showing fans how to create Insta-worthy PEEPS® creations. Whether you love baking or crafting, cookies or ice cream, Chicks or Bunnies, PEEPSONALITY®Live will offer fun, easy-to-follow tutorials that families can do together, no matter the skill level. Beginning on March 9, fans can tune in to the official PEEPS® Instagram account to watch and learn how to make delicious recipes and adorable crafts using PEEPS® from DIY pros including Erica Domesek of P.S.- I Made ThisDuncan Hines baking expert Chef Brittany Wolfe, Meredith Staggers of Cake & Confetti, Emily Hutchinson of The Hutch Oven, and Dr. Maya Warren an Ice Cream Scientist.

Fans can also create sweet memories in the kitchen this Spring by baking one of nine new recipes made in collaboration with the baked-good experts at Duncan Hines®. Regardless of how they’re enjoyed, PEEPS® is encouraging fans to express their #PEEPSONALITY on social media this Spring by sharing their creations and tagging @PEEPSBRAND.

Visit for additional recipes and fun craft ideas for the Easter season. To purchase PEEPS® Candy, fans can shop online at

To download high-res product images and b-roll, click here

* IRI Market Advantage Easter 2020 (11 WE 04/19/20), Total Multi-Outlet; Includes Non-Seasonal Jelly Beans 

About Just Born Quality Confections:

Just Born Quality Confections is a third-generation family-owned company that has grown into the 10th largest candy company in the U.S. [*] Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®.  In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candy is proudly made in the USAand Canada using globally sourced ingredients. For more information, please visit Follow us:, 

*IRI Market Advantage, Total US MULO + Convenience, Latest 52 Weeks Ending 9/6/2020

SOURCE Just Born Quality Confections

Related Links

Easter Blog Posts

Below is a list of blog posts that relate to Easter. Be sure to check them all out!

Easter Blog Posts
Easter Posts Easter Blog Posts Complete Blog Post List for Easter
  1. 1 Cross, 3 Nails, 4 Given Church Sign
  2. 8 Things Jesus Accomplished on the Cross
  3. A-Z of Easter, The
  4. Amber Alert: Jesus Christ is Missing
  5. Arise My Love by Newsong
  6. Ascension
  7. Ash Wednesday, Day of Ashes
  8. Body of Christ
  9. Breakfast Pizza
  10. Broken Egg
  11. CEO Christians Church Sign
  12. Cracking the Tradition of Hiding Easter Eggs
  13. Create and Hide Unbreakable Easter Eggs
  14. Cross Acronym
  15. Cross of Jesus
  16. Cross Tree
  17. Dogwood Tree
  18. Drive-Thru Easter Egg Hunt
  19. Dye Eggs with All Natural Ingredients
  20. Easter celebrations in the era of social distancing
  21. Easter Egg Trunk Hunt
  22. Easter Finger Puzzle Printable
  23. Easter is Canceled
  24. Easter Lilies Can Kill A Cat?
  25. Easter Monday
  26. Easter Story Snack Mix Printable
  27. Easter Sweet Treats Makes Easter Special
  28. Easter Symbols
  29. Easter Trees
  30. Easter Word Search Printable
  31. Egg Rolling
  32. Emoji Easter Story Printable
  33. Empty Egg
  34. Forgiveness
  35. Free Easter Printables
  36. Good Friday
  37. Happy Easter “Resurrection Day”
  38. He is Risen Display
  39. Hiding Easter Eggs
  40. History of Easter Bonnets
  41. Holy Monday
  42. Holy Saturday
  43. Holy Thursday
  44. Holy Tuesday
  45. Holy Wednesday
  46. Hot Cross Buns
  47. If Jesus Had An Obituary
  48. Importance of the Resurrection of Jesus Christ
  49. It’s Not About the Bunny Church Sign
  50. Jelly Bean Prayer Printable
  51. Jesus Shows His Scars
  52. Lazarus Saturday
  53. Legend of the Donkey’s Cross
  54. Legend of the Sand Dollar Printable
  55. Legend of the Three Trees
  56. Let kites soar: A Lenten tradition takes flight
  57. Life Savers
  58. Make Easter Eggs Last
  59. Maundy Thursday
  60. Meaning Behind Easter Lilies
  61. No Bones About It – Jesus Is Alive!
  62. Palm Sunday
  63. Passover
  64. Resurrection Bracelet
  65. Resurrection Rolls
  66. Searching for Christ
  67. Shrove Tuesday
  68. Silly Rabbit, Easter is for Jesus
  69. Son of God Movie Review
  70. Spy Wednesday
  71. Stay-At-Home Spring Printables for Kids
  72. Sweating Blood Prayer
  73. Telelestai
  74. That’s My King Dr. S.M. Lockridge
  75. Trail to the Empty Tomb
  76. Truth About Easter Bunny & Easter Eggs
  77. That Tomb Is Still Empty, Easter Story Told by Two Kids
  78. Unique Easter Traditions from Around the Globe
  79. University of Tennessee Rock painted with an Easter Message, The
  80. What if the Resurrection Happened Today
  81. What’s So Good About Good Friday?
  82. Why Did Jesus Fold the Napkin?
  83. Words of Forgiveness by Saving Darkness
  84. You, Sin, Christ – A Simple Illustration
  85. You’ve Been Egged Printable

Easter list last updated April 19, 2022.

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About the Author

Author: Steve Patterson

A Christian Blogger that enjoys blogging about the Bible, Theology, God, Jesus Christ, Christian Music, Family, Cats, Odd Holidays, sewing and much more. I have been blogging since 2004, however, I have been blogging on Courageous Christian Father since 2012. I enjoy listening to Christian Music. I am married with 1 daughter, 2 step-sons and a step daughter.

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