Plaid Friday is an effort to encourage holiday shoppers to shop local on the day after Thanksgiving, a day that many know as “Black Friday.” Conceptualized in Oakland, CA, Plaid Friday has spread beyond northern California to cities across the United States.
An effort to encourage holiday shoppers to shop local on the day after Thanksgiving, Plaid Friday, a day that many know as “Black Friday.” Conceptualized in Oakland, CA, Plaid Friday has spread beyond northern California to cities across the United States. While Black Friday is often associated with big box retailers, Plaid Friday focuses on small, locally owned businesses. But why plaid? According to OaklandGrown.org, an organization that celebrates and supports independent business leaders, artists and activists in the city of Oakland, plaid symbolizes the weaving together of a creative and diverse community of small businesses. Consumers interested in learning about Plaid Friday events and sales in their communities can contact local businesses or small business organizations in their areas to find out more and learn the various ways to support locally-based businesses this holiday season.
Not sure when this day got started. However, this is a great idea to buy local instead of national.
Participating in Plaid Friday free and easy. Just download the logo, placard and FB banner to use in marketing and Social media. Connect with your customers and let them know you will be open they day after Thanksgiving. Why not offer something fun on that day, beverages, music, discounts, you decide!
Spread the word! Let everyone know you will be open, invite your neighboring businesses and shop local campaigns to get involved. Most importantly, have fun!
Use hashtag #plaidfriday on FB, Twitter and Instagram or any other social media.
First published November 20, 2017. Last republished or updated Novembe 19, 2018.